Plus size is the new average, American women big and beautiful.

Social media has transformed almost every facet of contemporary life, and research indicates that it has significantly impacted beauty standards as well.

Traditionally, beauty ideals for women have been quite limited. From the voluptuous figure of Marilyn Monroe in the 1950s to the slender silhouettes of 1990s supermodels, the preferred body type has evolved over the decades. However, one constant has remained: the pressure on women to adhere to a singular standard, often shaped by pop culture and advertising.

In contrast, social media has broadened the definition of beauty like never before. Platforms such as Instagram, TikTok, and YouTube showcase creators of various sizes, shapes, and ethnicities. This movement towards inclusivity is changing how individuals perceive their own bodies, allowing audiences to finally see representation that goes beyond size 0 models in mainstream media.

Plus is the new average.

It’s fascinating to see that as American women increasingly embrace body positivity and size inclusivity, research indicates that their sizes are also on the rise.

A study published in the International Journal of Fashion Design, Technology and Education has found that the definition of “average” has changed.

While it was previously believed that the average size for American women was 14, the study reveals that “contrary to common beliefs, the average American woman’s clothing size is actually larger than expected.”

According to the findings, “the average American woman wears between a misses size 16 to 18, which is equivalent to a women’s plus size 20W.” Additionally, the study noted that the average waist size has increased from 34.9 inches to 37.5 inches over the past twenty years.

One of the lead researchers, Susan Dunn, shared with Today, “We hope this information reaches both the industry and consumers. Understanding the average can significantly impact many women’s self-image.” She emphasized the need for the apparel industry to recognize that these women are here to stay and deserve well-fitting clothing.

Dunn also pointed out, “The ongoing debate about ensuring clothing fits well in both style and size, and is available beyond just the back corners of stores or online, remains a significant issue.”

Why Are American Women Getting Bigger?

Statistics indicate that the average American woman has grown in size compared to previous decades. The CDC reports that the typical American woman now weighs around 170.6 pounds, a significant increase from the 140 pounds recorded in the 1960s.

Several elements are driving this trend:

Lifestyle Changes: More sedentary jobs, increased calorie intake, and the prevalence of processed foods are key factors.

Cultural Shifts: There is a growing acceptance and celebration of larger body types, which has lessened the societal pressure to adhere to strict dieting.

Genetics and Environment: A combination of genetic factors and environmental influences, such as stress levels and access to nutritious foods, also contribute to variations in body size.

Not a ‘cosmetic concern’

Social media has undeniably changed the way we connect, consume, and live. But while its influence has brought many positives, such as global connectivity and access to information, it also has a darker side: its subtle yet significant contribution to rising obesity rates, which the World Health Organization reports has doubled since 1990.

From promoting unhealthy habits to encouraging sedentary behavior, social media plays a role in shaping lifestyles that may lead to weight gain. While big might be beautiful, the Mayo Clinic warns that “obesity isn’t just a cosmetic concern.”

“It’s a medical problem that increases the risk of many other diseases and health problems,” writes the clinic of the 2.5 billion global adults who are overweight. “Health issues include heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea and certain cancers.”

Ultimately, beauty isn’t about fitting into a mold but embracing individuality. Social media is amplifying that message – and if used mindfully, it can continue to redefine beauty standards in empowering ways.

What are your thoughts on social media and its influence on beauty standards? Please let us know what you think and then share this story with your friends so we can hear from them!