Elon Musk’s Transgender Daughter Turns Heads Over Bikini Photoshoot
June has kicked off with a significant fashion initiative as Savage X Fenty unveils its latest campaign for Pride Month, featuring Elon Musk’s estranged daughter, Vivian Wilson.
The lingerie label, established by Rihanna, has released new promotional visuals showcasing Wilson as a prominent face of the collection. This campaign was shared across social media platforms, accompanied by a caption that emphasizes her bold identity and presence.
Elon Musk at the 10th Annual Breakthrough Prize Ceremony pic.twitter.com/TrJ2zOn6gP
— Dima Zeniuk (@DimaZeniuk) April 14, 2024
Elon Musk is seen raising his hands while attending the 10th Annual Breakthrough Prize Ceremony at the Academy Museum of Motion Pictures in Los Angeles, California.
At 22, Wilson is featured in a series of solo studio photographs, donning coordinated underwear sets adorned with graffiti-style lettering that spells out words like “Proud,” “Queer,” and “Love.” The visuals strongly embrace expressive Pride-themed messages, merging fashion with identity-focused branding.
In additional images released by the brand, Wilson is pictured alongside models Laith Ashley, Ifeoma Bosah, and Santi. These group shots maintain the same design aesthetic, showcasing matching sets and vibrant, street-art-inspired text printed on the clothing.
Elon Musk’s estranged transgender son Vivian Wilson appears in women’s underwear for Savage x Fenty Pride campaign to make “queer people” visible.
— Oli London (@OliLondonTV) June 1, 2026
“Trans bodies are so hated on and so demonized. I think it’s very important that queer people are very visible. To do this campaign… pic.twitter.com/SAArj8kduM
Vivian Wilson, Elon Musk’s daughter, poses for Savage X Fenty’s Pride Month campaign.
The campaign also features a more dramatic styling approach in Wilson’s solo shots. In these images, she sports a crystal-accented version of the graffiti lingerie set, complete with shimmering fringe details that flow from the top down. She finishes the look with matching crystal-embellished heels, giving the photoshoot a high-fashion runway vibe.
Online reactions were immediate, with supporters of the campaign commending its visibility and messaging. Actress Laverne Cox was among those who praised the initiative, commenting on the brand’s social media post and expressing gratitude for its ongoing representation of LGBTQ+ identities in mainstream fashion advertising.
Elon Musk’s daughter, Vivian Wilson, is featured in Savage X Fenty’s campaign for Pride Month.
Many commenters shared similar thoughts, expressing gratitude to the brand for its commitment to inclusivity during Pride Month and praising the campaign’s visuals and overall tone.
Wilson began her collaboration with Savage X Fenty earlier this year, first showcasing her talents in a Valentine’s Day-themed campaign and later participating in promotional shoots for the spring collection. Her growing involvement highlights her expanding role in the fashion world as she builds her modeling portfolio.
Elon Musk’s daughter, Vivian Wilson, is featured in Savage X Fenty’s campaign for Pride Month.
In addition to her work with Savage X Fenty, Wilson has been actively enhancing her presence in the fashion industry. She previously took part in a Pride-themed campaign for Wildfang and made her runway debut at New York Fashion Week in 2025, marking her entry into both runway and editorial fashion.
Her public persona has attracted significant attention. Wilson came out as transgender in 2020 and has since become a prominent advocate for LGBTQ+ representation in both media and fashion.
As various brands launch their Pride Month campaigns, Savage X Fenty’s latest offering highlights its strategy of combining celebrity-driven marketing with narratives centered on identity — a successful approach that keeps the brand in the cultural limelight.
Sources: Page Six