Freddie was born prematurely in 2011. Freddie Congenital CMV, a virus that left him deaf in one year and moderately to severely deaf in his other ear. At the age of two months old, the baby was given a single hearing aid by doctors.
The UK mom Sarah Ivermee got funding for a cochlear implant for Freddie’s profoundly deaf ear three years later. Even though Freddie loved his hearing aid, other kids didn’t like it as much as he did.
Sarah felt that most kids don’t like their hearing aid, as they felt it ugly. She did tried a lot to change the appearance of the hearing aid, but she couldn’t find a way to do so. But she wanted something.
She called a friend whose 9-year-old daughter didn’t like the earpiece. Sarah decorated it and made it look pretty so, the little girl loved it a lot.
An idea was born
Sarah wanted to restore the self-confidence of every kid with hearing loss. Lugs a company that makes custom-made kits that can be used to decorate hearing devices and cochlear implants were found by Sarah in 2014.
There were hearing devices such as flowers, butterflies, superheroes and cartoon characters.
The kids all over the world wanted to wear Sarah’s devices. These devices were made in her living room.
Sarah used to share photos sent by parents in her website and social media.
First of all, parents choose the kid’s device and then Sarah can make stickers with the right size. After all, they make the order. As Sarah is so happy to help people who struggle every day she loves accommodating special requests.
Sarah makes Halloween kits and also so many holiday-themed stickers.
Sarah’s business is growing every day while Lugs may be a one-woman company. Sarah has relieved the parent’s stress, as no parent likes to see their kid struggling to hear a word.
While millions of people struggle to be accepted we learn how to tolerate differences and disabilities. They can’t even look their face in the mirror. Wearing “extra stuff” may be uncomfortable, so, Sarah wanted to help those people.